When Everyone Leads: How The Toughest Challenges Get Seen and Solved
The ONE Book Bard Press Will Publish in 2022!

In When Everyone Leads, Ed O’Malley and Julia Fabris McBride propose a very different version of leadership—leadership as an activity, not authority or position. That means everyone can lead. This is the kind of leadership that is needed to solve the toughest, seemingly unsolvable challenges that face our organizations, our communities, and our families. 

From David Brooks’ New York Times column on September 12, 2019...
https://www.nytimes.com/2019/09/12/opinion/markovits-meritocracy.html

“The [Kansas Leadership Center] teaches people how to create social change and hopes to saturate the state with better leaders. But the center doesn’t focus on traditional “leaders.” Its mantra is: “Leadership is an activity, not a position. Anyone can lead, anytime, anywhere.” The atmosphere is one of radical inclusion. The enrollees I met included business leaders, teachers, line workers and people with intellectual and developmental disabilities.

The center equips people at every level of society with organizational skills — for example, to understand when it is necessary to turn up the heat to force change, and when it is necessary to turn down the heat to encourage reconciliation.”


Key Selling Points:

• Leadership is the largest category is business book publishing, accounting for 15 to 25 percent of total unit sales.
  
• When Everyone Leads is uniquely positioned to serve a wide range of sectors including non-profit, government, business, health care, education, and religious organizations. 
  
• Since 2007, KLC has worked with over 275 organizations and trained over 15,000 people in that same wide range of sectors.
  
• Kansas Leadership Center has developed custom leadership programs for Northrup Grumman, Cargill and NetApp.
  
• Your Leadership Edge, co-written by O’Malley, was self-published in 2015 and has sold 20,000 copies.

Sales and Marketing Campaign:

• National Publicity Campaign —print, TV, electronic
  
• Bestseller Campaign with individual and bulk sales ahead of launch. 
  
• Speaking Tour with large audiences — corporations, government, education, health care, leadership development
  
• National Book Tour with partner organizations - Wichita, Kansas City, New Orleans, Baltimore, and more.
  
• Email launch campaign in August to program alumni and partners
  
• Six digit publicity and marketing budget