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White Space Is Not Your Enemy: A Beginner's Guide to Communicating Visually Through Graphic, Web & Multimedia Design de Rebecca Hagen

White Space Is Not Your Enemy: A Beginner's Guide to Communicating Visually Through Graphic, Web & Multimedia Design

Autor Rebecca Hagen, Kim Golombisky
en Limba Engleză Paperback – 3 oct 2016
3rd edition.
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Specificații

ISBN-13: 9781138804647
ISBN-10: 1138804649
Pagini: 312
Ilustrații: 286
Dimensiuni: 191 x 235 x 17 mm
Greutate: 0.82 kg
Ediția:Revised
Editura: CRC Press
Colecția A K Peters/CRC Press

Public țintă

Professional Practice & Development

Cuprins

Chapter 1: What is Design
Chapter 2: Step Away from the Computer
Chapter 3: I Need to Design this Today (WET Layout)
Chapter 4: Layout Sins
Chapter 5: Mini Art School
Chapter 6: Layout
Chapter 7: Type
Chapter 8: Color
Chapter 9: Photos
Chapter 10: Infographics
Chapter 11: Storyboarding
Chapter 12: Multimedia
Chapter 13: Web
Chapter 14: Print
Chapter 15: Conclusion

Descriere

White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design Mobile-first, UI/UX design, and web typography and how they affect a designer s approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs. "

Recenzii

This go-to resource offers a seamless balance of design history, industry-specific terminology, and creative inspiration.
— Sarah Johnson, School of Communication & Media, Kennesaw State University
I always assign White Space when teaching visual design, as it gives my classes foundational principles and a shared design vocabulary.
— Lauren E. Cagle, Department of Writing, Rhetoric, and Digital Studies, University of Kentucky
White Space has been incredibly useful as I teach my Media Design classes, and our students consistently say it’s the best textbook they’ve ever had.
—Emily Kinsky, Department of Communication, West Texas A&M University
A great book that simplifies the concepts and illustrates them! A must book.
—Scott Farrand School of Journalism and Mass Communications, University of South Carolina

Notă biografică

 Rebecca Hagen taught public relations and design courses at the University of South Florida. She is a 20-year practicing graphic designer and founder of Sky Lake Design Studio, a graphic design firm in Tampa, Florida.
 A former advertising and public relations pro, Kim “Dr. G.” Golombisky is an award-winning teacher and scholar at the University of South Florida.