Cantitate/Preț
Produs

Who Says Elephants Can't Dance? How I Turned Around IBM

Autor Louis Gerstner
en Limba Engleză Paperback – 3 aug 2003
CEO Louis V. Gerstner Jr.'s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age - the great American business story of our time.
Citește tot Restrânge

Preț: 8983 lei

Preț vechi: 10694 lei
-16% Nou

Puncte Express: 135

Preț estimativ în valută:
1719 1825$ 1424£

Carte disponibilă

Livrare economică 04-18 decembrie
Livrare express 20-26 noiembrie pentru 1975 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780007170876
ISBN-10: 0007170874
Pagini: 400
Dimensiuni: 130 x 198 x 27 mm
Greutate: 0.28 kg
Editura: HarperCollins Publishers
Locul publicării:United Kingdom

Descriere

Within months of joining IBM, Gerstner presented his bold and controversial business strategy. Punitive towards office politics, he revolutionised the company from within, altering an entire corporate culture, divesting billions of dollars in unneeded assets and transforming IBM from a fractured, process-driven business into a nimble, customer-driven enterprise able to respond quickly to the volatile technology market and face down Microsoft and Intel in the internet era. Revealing his tactics step by step, Gerstner spins an engaging narrative that takes the reader behind the curtain into the unbelievable mess he inherited and into the office and mind of a CEO facing the challenge of a lifetime.