Who Says Elephants Can't Dance? How I Turned Around IBM
Autor Louis Gerstneren Limba Engleză Paperback – 4 aug 2003
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Specificații
ISBN-13: 9780007170876
ISBN-10: 0007170874
Pagini: 400
Dimensiuni: 130 x 198 x 27 mm
Greutate: 0.28 kg
Editura: HarperCollins Publishers
Locul publicării:United Kingdom
ISBN-10: 0007170874
Pagini: 400
Dimensiuni: 130 x 198 x 27 mm
Greutate: 0.28 kg
Editura: HarperCollins Publishers
Locul publicării:United Kingdom
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Descriere
Within months of joining IBM, Gerstner presented his bold and controversial business strategy. Punitive towards office politics, he revolutionised the company from within, altering an entire corporate culture, divesting billions of dollars in unneeded assets and transforming IBM from a fractured, process-driven business into a nimble, customer-driven enterprise able to respond quickly to the volatile technology market and face down Microsoft and Intel in the internet era. Revealing his tactics step by step, Gerstner spins an engaging narrative that takes the reader behind the curtain into the unbelievable mess he inherited and into the office and mind of a CEO facing the challenge of a lifetime.