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Winning in China – 8 Stories of Success and Failure in the World`s Largest Economy

Autor Lele Sang, Karl Ulrich
en Limba Engleză Paperback – 18 ian 2021
If Amazon can't win in China, can anyone? When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon's sales. Yet, by 2019, Amazon, the most powerful and successful ecommerce company in the world, had quit China. In Winning in China: 8 Stories of Success and Failure in the World's Largest Economy, Wharton experts Lele Sang and Karl Ulrich explore the success and failure of several well-known companies, including Hyundai, LinkedIn, Sequoia Capital, and InMobi, as more and more businesses look to reap profits from the demand of 1.4 billion people.
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Specificații

ISBN-13: 9781613631089
ISBN-10: 1613631081
Pagini: 190
Dimensiuni: 138 x 214 x 13 mm
Greutate: 0.25 kg
Editura: MT – University of Pennsylvania Press

Notă biografică

Lele Sang and Karl Ulrich