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Writing for a Good Cause: The Complete Guide to Crafting Proposals and Other Persuasive Pieces for Nonprof

Autor Joseph Barbato, Danielle Furlich, Danielle S. Furlich
en Limba Engleză Paperback – 30 iun 2000
Filled with tips and survival skills from writers and fund-raising officers at nonprofits of all sizes, "Writing for a Good Cause" is the first book to explain how to use words well to win your cause the money it needs. Whether you work for a storefront social action agency or a leading university, the authors' knowledgeable, practical advice will help you:
  • Write the perfect proposal -- from the initial research and interviews to the final product
  • Draft, revise, and polish a "beguiling, exciting, can't-put-it-down and surely can't-turn-it-down" request for funds
  • Create case statements and other big money materials -- also write, design, and print newsletters, and use the World Wide Web effectively
  • Survive last-minute proposals and other crises -- with the Down-and-Dirty Proposal Kit
    "Writing for a Good Cause" provides everything fund raisers, volunteers, staff writers, freelancers, and program directors need to know to win funds from individual, foundation, and corporate donors.
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    Specificații

    ISBN-13: 9780684857404
    ISBN-10: 0684857405
    Pagini: 336
    Dimensiuni: 157 x 237 x 22 mm
    Greutate: 0.4 kg
    Ediția:Original
    Editura: Touchstone Books

    Notă biografică

    Joseph Barbato is president of Barbato Associates, which provides writing and design services to the fund-raising programs of nonprofits. He has worked with dozens of nonprofits, including New York University, The Hole in the Wall Gang Camp, and The United Nations Foundation.

    Descriere

    Filled with tips from writers at nonprofit agencies, this guide provides everything volunteers, staff writers, freelancers, and others need to fashion persuasive proposals and presentations for individual, foundation, and corporate donors.

    Cuprins

    Contents

    Introduction

    PART 1: THE WACKY WORLD OF FUND RAISING

    1. What Is Fund Raising, Anyway? The ABCs of the Nonprofit World

    2. Today's Development Office: Who Does What and Why

    3. The Role of the Writer: Using Words for a Cause

    Part 2: Writing the Perfect Proposal

    4. The Marriage Proposal: Asking from Strength

    5. Getting Your Material Together: How to Research and Interview

    6. Parts of a Proposal: Making Each Section Sing

    7. After the Proposal: Thank-You Letters and Reports

    Part 3: The Writer's Craft

    8. Seat of Pants to Seat of Chair: How to Get Started

    9. Second Drafts and Other Saving Graces: Revising, Editing, and Editing Again

    10. Other Key Craft Stuff: How to Get It Crisp, Styled, and Polished

    11. The Persuasive Argument: From Angry Letters to Ads and Editorials

    Part 4: Case Statements and Other Big-Money Materials

    12. Case Statements: Striking a Noble Note

    13. Newsletters: How to Write, Edit, Design, and Print

    14. Writing for the Electronic Age: E-mail and the World Wide Web

    Part 5: So Now You're All Set, Right?

    15. The Fund-Raising Writer's Survival Kit: What to Do When Stuff Happens

    The Gotta-Get-It-Out-Right-Now, How-Late-Is-FedEx-Open? Down-And-Dirty Proposal Kit

    A Philanthropist Is on Line 1: This Situation Calls for a Proposal

    Figuring Out What to Include: From Notes to Outline

    Writing It Right: From Introduction to Reprise

    How Late Did You Say They're Open? Proof, Package, and Out the Door

    Appendix

    Resources

    A Glossary of Design and Printing Terms

    Index

    About the authors