Writing for a Good Cause: The Complete Guide to Crafting Proposals and Other Persuasive Pieces for Nonprof
Autor Joseph Barbato, Danielle Furlich, Danielle S. Furlichen Limba Engleză Paperback – 30 iun 2000
"Writing for a Good Cause" provides everything fund raisers, volunteers, staff writers, freelancers, and program directors need to know to win funds from individual, foundation, and corporate donors.
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Specificații
ISBN-13: 9780684857404
ISBN-10: 0684857405
Pagini: 336
Dimensiuni: 157 x 237 x 22 mm
Greutate: 0.4 kg
Ediția:Original
Editura: Touchstone Books
ISBN-10: 0684857405
Pagini: 336
Dimensiuni: 157 x 237 x 22 mm
Greutate: 0.4 kg
Ediția:Original
Editura: Touchstone Books
Notă biografică
Joseph Barbato is president of Barbato Associates, which provides writing and design services to the fund-raising programs of nonprofits. He has worked with dozens of nonprofits, including New York University, The Hole in the Wall Gang Camp, and The United Nations Foundation.
Descriere
Filled with tips from writers at nonprofit agencies, this guide provides everything volunteers, staff writers, freelancers, and others need to fashion persuasive proposals and presentations for individual, foundation, and corporate donors.
Cuprins
Contents
Introduction
PART 1: THE WACKY WORLD OF FUND RAISING
1. What Is Fund Raising, Anyway? The ABCs of the Nonprofit World
2. Today's Development Office: Who Does What and Why
3. The Role of the Writer: Using Words for a Cause
Part 2: Writing the Perfect Proposal
4. The Marriage Proposal: Asking from Strength
5. Getting Your Material Together: How to Research and Interview
6. Parts of a Proposal: Making Each Section Sing
7. After the Proposal: Thank-You Letters and Reports
Part 3: The Writer's Craft
8. Seat of Pants to Seat of Chair: How to Get Started
9. Second Drafts and Other Saving Graces: Revising, Editing, and Editing Again
10. Other Key Craft Stuff: How to Get It Crisp, Styled, and Polished
11. The Persuasive Argument: From Angry Letters to Ads and Editorials
Part 4: Case Statements and Other Big-Money Materials
12. Case Statements: Striking a Noble Note
13. Newsletters: How to Write, Edit, Design, and Print
14. Writing for the Electronic Age: E-mail and the World Wide Web
Part 5: So Now You're All Set, Right?
15. The Fund-Raising Writer's Survival Kit: What to Do When Stuff Happens
The Gotta-Get-It-Out-Right-Now, How-Late-Is-FedEx-Open? Down-And-Dirty Proposal Kit
A Philanthropist Is on Line 1: This Situation Calls for a Proposal
Figuring Out What to Include: From Notes to Outline
Writing It Right: From Introduction to Reprise
How Late Did You Say They're Open? Proof, Package, and Out the Door
Appendix
Resources
A Glossary of Design and Printing Terms
Index
About the authors
Introduction
PART 1: THE WACKY WORLD OF FUND RAISING
1. What Is Fund Raising, Anyway? The ABCs of the Nonprofit World
2. Today's Development Office: Who Does What and Why
3. The Role of the Writer: Using Words for a Cause
Part 2: Writing the Perfect Proposal
4. The Marriage Proposal: Asking from Strength
5. Getting Your Material Together: How to Research and Interview
6. Parts of a Proposal: Making Each Section Sing
7. After the Proposal: Thank-You Letters and Reports
Part 3: The Writer's Craft
8. Seat of Pants to Seat of Chair: How to Get Started
9. Second Drafts and Other Saving Graces: Revising, Editing, and Editing Again
10. Other Key Craft Stuff: How to Get It Crisp, Styled, and Polished
11. The Persuasive Argument: From Angry Letters to Ads and Editorials
Part 4: Case Statements and Other Big-Money Materials
12. Case Statements: Striking a Noble Note
13. Newsletters: How to Write, Edit, Design, and Print
14. Writing for the Electronic Age: E-mail and the World Wide Web
Part 5: So Now You're All Set, Right?
15. The Fund-Raising Writer's Survival Kit: What to Do When Stuff Happens
The Gotta-Get-It-Out-Right-Now, How-Late-Is-FedEx-Open? Down-And-Dirty Proposal Kit
A Philanthropist Is on Line 1: This Situation Calls for a Proposal
Figuring Out What to Include: From Notes to Outline
Writing It Right: From Introduction to Reprise
How Late Did You Say They're Open? Proof, Package, and Out the Door
Appendix
Resources
A Glossary of Design and Printing Terms
Index
About the authors