Writing Winning Proposals
Autor Rebecca A. Gilliland, Thomas R. Hagleyen Limba Engleză Paperback – 11 iul 2017
The process illustrated within the book is designed to win approval from the plan reviewers and to foster a path for award-winning plan writing. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction. The cases have multiple suggested writing assignments, role plays, and case problems. These help students and practitioners explore progression of plan construction in various avenues where public relations may be required and practiced. Cases highlighting community relations and engagement, media relations, employee relations and empowerment, government relations, crisis management and prevention, risk communication, corporate communication, social media implementation, arts and entertainment, corporate communication, social responsibility, promotional endeavors, and event planning are all included.
Writing Winning Proposals is ideal for introductory public relations courses, as well as courses in public relations writing, plans, and campaigns. It can also be used as an academic text supplement, a campaigns workbook, or for strategic planning.
Preț: 844.76 lei
Preț vechi: 1097.09 lei
-23% Nou
Puncte Express: 1267
Preț estimativ în valută:
161.67€ • 167.93$ • 134.29£
161.67€ • 167.93$ • 134.29£
Carte tipărită la comandă
Livrare economică 03-17 februarie 25
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781516516360
ISBN-10: 1516516362
Pagini: 262
Dimensiuni: 216 x 280 x 14 mm
Greutate: 0.67 kg
Editura: Cognella Academic Publishing
ISBN-10: 1516516362
Pagini: 262
Dimensiuni: 216 x 280 x 14 mm
Greutate: 0.67 kg
Editura: Cognella Academic Publishing
Descriere
Teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer - typically non-public relations practitioners. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction.