This Thing Called Marketing
Autor Jonathan Lezonen Limba Engleză Paperback – 24 mai 2019
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Specificații
ISBN-13: 9781516531325
ISBN-10: 1516531329
Pagini: 116
Dimensiuni: 203 x 254 x 7 mm
Greutate: 0.27 kg
Editura: Cognella Academic Publishing
ISBN-10: 1516531329
Pagini: 116
Dimensiuni: 203 x 254 x 7 mm
Greutate: 0.27 kg
Editura: Cognella Academic Publishing
Descriere
Provides students with an accessible, real-world glimpse into the field of marketing. The text shows readers what is involved in producing effective marketing communications, campaigns, and programs, and what knowledge and skillsets are needed to do so. The book draws on the author's experience and shares successes, pitfalls, and tested strategies.