As an owner, executive or professional, marketing your business can be daunting. Your market is filled with competitors that not only do what you do, they look like you too. It's hard to stand out - and achieve prominent status - when the services you offer show no appreciable difference from theirs. To succeed, you must do something radically different In this book, Tom Adams describes a compelling opportunity to distinguish your business in the marketplace by becoming its visible, magnetic, personal marketing icon. You'll learn why becoming the face of your business is important - what you need to do to achieve that - and how to do it with personality. This book will provide you: *Persuasive reasons why our current social context confirms timing is right for personal presence marketing * Countless examples of owners, executives and professionals who demonstrate this personality marketing strategy * Eight personal preparations you can undertake in order to be the best possible marketing icon for your business *Six proven models for expressing yourself as the marketing face and voice of your business * Easy to implement activities that position you to attract and engage prospects in your marketing