As Baby Boomers mature, their buying patterns will evolve from conspicuous consumption to contemplative decision making. That's why it's important for advertisers to learn how to effectively talk to this huge, game-changing market segment. You're Too Young differs from other books because it's both visionary and practical, combining insightful concepts of gerontology counseling with proven advertising and marcom techniques. Its creative spirit goes beyond dry statistics, predictable research and humdrum examples. Instead, it offers an optimistic vision of Boomers as they continue to fuel the growth of the contemporary Consumer Culture that they created. Vince Vassolo's rare combination of experience, expertise and education has given him the understanding, insights and techniques that will help you learn how to communicate with Boomers in ways that celebrate their individualism and share their enthusiasm for Positive Aging. His unique perspective explores: -Why "Thinking Young" Fails With Boomers -How "Thinking Old" Can Help You Reach Them -Why Ageism Destroys Communications -How The Power Of Positive Aging Inspires Boomers -How To Reach The Boomer Buying Center And he provides these unique tools: -The Boomer Strategy Blueprint -A Guide To Brainstorming -How To Improve Communication Skills -20 Steps To Creating A Hardworking Brochure -The Creative Checklist, 40 Steps To Marcom Success