"Nothing..". How many times each week do your students respond to the question, "What happened at school today?" with that single, uninspiring, and untrue word? As school principals, Ryan McLane and Eric Lowe know that if schools rely on students to keep their parents informed, they risk parents believing that nothing special is happening at school - when quite the opposite is true. Great things are happening in your school every day It's time to tell people Your School Rocks... So Tell People is a practical guide to using social media tools to keep your students' families and community connected, informed, and excited about what's going on in your school. Packed with tips and insights from educators who are effectively using social media, Your School Rocks... So Tell People will inspire you to find the communication tools that work best for your school community. You'll learn: Where you'll find your "audience" online How video newsletters can help you save time (and paper) Why you don't have to be afraid of Facebook and blog comments How to engage students in learning activities outside normal school hours How simple images and words can inspire students How to save money using powerful and free social media tools And much more With more than 70 immediately actionable tips, easy to follow instructions, and links to video tutorials, Your School Rocks... So Tell People equips teachers and administrators to create communication strategies that are doable and effective.