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Your Surefire Guide to Crm Success: No More Leaving Money on the Table

Autor Matt Mountain, Randy Davis
en Limba Engleză Paperback – 12 feb 2015
Implementing Customer Relationship Management (CRM) Software Can Be One Of The Most Important Decisions A Growing Company Can Make. In Your Surefire Guide to CRM Success, Matt Mountain and Randy Davis Salesforce.com gurus and industry leaders explain how your business can properly implement this software to receive a high return on your investment. In this book, Matt and Randy discuss the following: How to define your company s goals for proper CRM implementation How to align employees to your vision How to use software for not only sales but also marketing, operations, and customer service How to use CRM to benefit your customers How to continue maximizing and expanding your software in the future Many companies struggle in incorporating new software technology into their business model, but there is high potential for success if used correctly. If your company is considering the leap to CRM, this book is for you "
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Specificații

ISBN-13: 9781599325378
ISBN-10: 1599325373
Pagini: 146
Dimensiuni: 152 x 229 x 8 mm
Greutate: 0.2 kg
Editura: Advantage Media Group

Cuprins

INTRODUCTION
PART I: INTENTION
The Wrong Reasons
The Right Reasons
Return on Investment
PART II: IMPLEMENTATION
Think Broadly
Take a Bottom-Up Approach
Implementation Best Practices
PART III: FOLLOW-THROUGH
Ongoing Investment
Taking It to the Next Level
AFTERWORD


Notă biografică