Discover 15 Rules of Marketing That Will Help Your Small Business Survive and Even Thrive Most small business owners don't really understand marketing. But good marketing is really as simple as discovering the small set of guidelines and examples that are being used by other smart marketers and finding ways to use those ideas in your own business. Now, author T.J. Rohleder (a.k.a. America's Blue Jeans Millionaire) candidly reveals his 15 rules of marketing (tips, tricks, and strategies) that YOU CAN USE to dominate your market and gain a genuine unfair advantage over all of your competitors