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27 Powers of Persuasion

Autor Chris St Hilaire
en Limba Engleză Paperback – 28 feb 2011
Provides practical strategies that have helped clients win multimillion-dollar court cases and major political campaigns. This title helps to learn how to: persuade people without browbeating them; unite with your audience, not conquer them; use language that lets people agree with you on their terms; and, get people to see things your way.
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Specificații

ISBN-13: 9780091939649
ISBN-10: 009193964X
Pagini: 288
Dimensiuni: 137 x 19 x 215 mm
Greutate: 0.26 kg
Editura: Vermilion

Recenzii

"[A] useful primer in how to become a more confident and skilled businessperson." Orange Coast Magazine "I'm enthusiastic about [St. Hilaire's] approach to persuasion, which is very simple, and which is fundamentally about positivity: making other people feel good about themselves makes them feel good about you." -- Charles Purdy, Monster.Com Jobs Blog "27 Powers of Persuasion offers readers some powerful new ideas on how to get others to follow you." CNBC "St. Hilaire provides...interesting and useful methods for presenting ideas... He's practical...though he very wisely recognizes how humans think and act. His anecdotes are apt and instructional..., and show how executives and others can present their thoughts in ways that are palatable to others without necessarily compromising or losing integrity." Miami Herald

Notă biografică

Chris St. Hilaire is an award-winning message strategist who has developed communications programs for some of the world's most powerful corporations, legal teams and politicians, including U.S. Senator and Presidential-candidate John McCain and the Political Action Committee (PAC) behind Governor Arnold Schwarzenegger's historic victory. The first marketer in the courtroom, Chris is the founder of Jury Impact, a national jury consulting firm, and M4 Strategies, a California-based messaging firm that specializes in influencing public policy. Chris lives in Long Beach, California with his two young sons. When he's not playing around with them, he enjoys soccer, running and yoga.