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Words That Work: It's Not What You Say, It's What People Hear de Frank Luntz

Words That Work: It's Not What You Say, It's What People Hear

Autor Frank Luntz
en Limba Engleză Paperback – sep 2008
A behind-the-scenes look at how the tactical use of words and phrases affects what people buy, who they vote for and even what they believe. With chapters like The 10 Rules of Effective Language and 21 Words and Phrases for the 21st Century, Luntz examines how choosing the right words is essential to getting what people want. Now with an all-new chapter on the language of the 2008 Presidential elections.
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Specificații

ISBN-13: 9781401309299
ISBN-10: 1401309291
Pagini: 320
Dimensiuni: 132 x 202 x 30 mm
Greutate: 0.31 kg
Ediția:Revizuită
Editura: Hachette Book Group
Colecția Hyperion
Locul publicării:New York, United States

Descriere

A behind-the-scenes look at how the tactical use of words and phrases affects what people buy, who they vote for and even what they believe. With chapters like The 10 Rules of Effective Language and 21 Words and Phrases for the 21st Century, Luntz examines how choosing the right words is essential to getting what people want. Now with an all-new chapter on the language of the 2008 Presidential elections.