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52 Ways to Grow Your Business de Alastair Campbell

52 Ways to Grow Your Business

Autor Alastair Campbell
en Limba Engleză Paperback – 29 sep 2012
Are you ready for your best year ever?If one great idea is enough to change your business forever, imagine 52 ideas -- one for every week of the year - that you can apply to your business. '52 Ways to Grow Your Business' gives you just that.Written in a simple and straightforward style for today's busy business owner or manager, '52 Ways to Grow your Business' is full of practical marketing ideas and business concepts designed to inspire and motivate you to take steps that will help build your business.The author, Alastair Campbell, has helped dozens of companies over the last two decades by advising them on marketing, PR and now social media strategies. This is your chance to gain insights into techniques that work and apply these proven and tested ideas to your business.
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Specificații

ISBN-13: 9781906852153
ISBN-10: 1906852154
Pagini: 156
Dimensiuni: 140 x 216 x 8 mm
Greutate: 0.19 kg
Editura: Mosaique Press

Cuprins

Foreword by Karen Harewood Introduction 1. Begin with the end in mind 2. Focus on what your customers want, not what you want to sell 3. Develop repeat business 4 Create niche products for niche areas 5. Don't aim to be the cheapest, aim to be the best 6. Watch your language: use the 'you' word, not the 'we' word 7. Write to people or companies you would like to work with 8. Build up a database of the big fish that you would like to work with 9. Attend regular networking events 10. Go to where your customers go 11. Develop the philosophy of 'next' 12. Everybody connected with your business is involved in marketing it 13. Salesmanship is the transfer of enthusiasm to another person 14. Find the gaps 15. Take time to explain to your team what you want from them and where you are going 16. Can a successful product be transferred into a parallel market? 17. Send out press releases regularly 18. Send out article pitches regularly 19. What does your company stand for? 20. Improve your customers' perception of you via sponsorship of the right event 21. Always ask where people heard about your company when they first enquire 22. Create a newsletter for customers and prospects 23. Think 'how can I help' rather than 'how can I sell' 24. Learn from your competitors 25. Keep in regular contact with your existing customers 26. Create a 'sticky' message to make it easier for your customers to tell people about you 27. Spend money on things that matter 28. Keep studying your area of expertise and other areas of business that will help you to grow 29. Create a system for gathering testimonials from satisfied customers 30. Your company should be improving every month 31. Think back to what has already worked for you in the past 32. Don't rely on words alone 33. Ask your customers what they like and don't like about your company 34. Ask your ex-customers why they left 35. Discover your dangerous time-wasting habits 36. Produce good quality but don't obsess over making everything 'perfect' 37. Test everything you do to see what works about it and what doesn't 38. Only sell products or services that you believe in 39. Do more of what you are passionate about and delegate what you can't do or hate doing 40. Find ways to keep inspired 41. Watch your energy levels and overall health 42. Enter awards and display your trophies where people will see them 43. Find people you trust to give you ideas and advice 44. Use people in your marketing material (nobody wants to eat in an empty restaurant) 45. Put action into your exhibitions 46. Watch out for poor language within your organisation 47. Metaphors are a great way to explain difficult or complex ideas 48. Making any decision is usually better than making no decision 49. Enter into joint ventures with related but non-competing businesses 50. Write a booklet of tips 51. Revisit your past customers: they are a potential goldmine 52. Always give more than you promised and look for ways of delivering added value A parting gift to yo About the author