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A General Theory of Competition: Resources, Competences, Productivity, Economic Growth de Shelby Dean Hunt

A General Theory of Competition: Resources, Competences, Productivity, Economic Growth: Marketing for a New Century

Autor Shelby Dean Hunt
en Limba Engleză Paperback – 27 ian 2000
A General Theory of Competition develops a ground-breaking new theory of competition - `resource-advantage theory'. Recent thinking on competition has assumed the premises, structure and implications of the theory of perfect competition.
In his long-awaited book Shelby Hunt draws on economics, management, marketing and sociology to articulate resource-advantage theory. The author proceeds to illustrate how and why his theory may be used to explain and predict economic phenomena with great accuracy.
This volume is extremely well-referenced, with detailed source notes.
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Specificații

ISBN-13: 9780761917298
ISBN-10: 0761917292
Pagini: 320
Ilustrații: black & white illustrations
Dimensiuni: 152 x 229 x 17 mm
Greutate: 0.43 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Seria Marketing for a New Century

Locul publicării:Thousand Oaks, United States

Recenzii

"This truly interdisciplinary book successfully develops a general theory of competition which is rich in explanatory breadth and depth." 

Cuprins

Introduction
Antecedents and Affinities
Evolutionary and `Austrian' Economics
Antecedents and Affinities
Heterogeneous Demand and Differential Advantage
Antecedents and Affinities
Business Strategy and Institutional Theory
Resource-Advantage Theory
Foundational Premises
Resource-Advantage Theory
An Evolutionary Theory of Competition
Productivity, Efficiency and Effectiveness
Endogeneous Economic Growth
The Wealth of Nations
Conclusion

Descriere

A General Theory of Competition develops a ground-breaking new theory of competition - `resource-advantage theory'. Recent thinking on competition has assumed the premises, structure and implications of the theory of perfect competition.
In his long-awaited book Shelby Hunt draws on economics, management, marketing and sociology to articulate resource-advantage theory. The author proceeds to illustrate how and why his theory may be used to explain and predict economic phenomena with great accuracy.
This volume is extremely well-referenced, with detailed source notes.