ABM Is B2B.: Why B2B Marketing and Sales Is Broken and How to Fix It
Autor Eric Spetten Limba Engleză Paperback – 18 sep 2019
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Specificații
ISBN-13: 9781940858951
ISBN-10: 194085895X
Dimensiuni: 142 x 213 x 13 mm
Greutate: 0.3 kg
Editura: Idea Press
ISBN-10: 194085895X
Dimensiuni: 142 x 213 x 13 mm
Greutate: 0.3 kg
Editura: Idea Press
Notă biografică
Sangram Vajre is a co-founder of Terminus and the author of the first book on account-based marketing (ABM). He created the FlipMyFunnel Community in 2014 to provide a place for B2B marketing and sales innovators to foster the account-based mindset and to learn from each other. Sangram is an international keynote speaker, big hugger, and host of the top 50 business podcast called FlipMyFunnel with over 100,000 subscribers.