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Adoption and Implementation of AI in Customer Relationship Management

Editat de Surabhi Singh
en Limba Engleză Paperback – 21 sep 2021
"The book covers major perspectives building on the available literature in the CRM domain while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the customer relationships for the organizations with the use of AI"--
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Specificații

ISBN-13: 9781799879602
ISBN-10: 1799879607
Pagini: 296
Dimensiuni: 178 x 254 x 16 mm
Greutate: 0.52 kg
Editura: Business Science Reference

Descriere

Focuses on the transformations that AI-powered CRM can bring to organisations in order to build better services that create more productive relationships. The book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions.