Advantage To achieve and hold the competitive advantage today you must repeatedly solve your customers' problems better than your competition. This requires accurately defining their problems and inventing new knowledge-based solutions that cannot be easily copied. You'll see how to break through outdated mindsets to create a work environment that allows even seemingly "crazy" solutions to prove themselves and flourish. This approach to innovation is one that will ensure your company is prospering long after others have folded up their tents and faded away. Advantage: Business Competition in the "New Normal," by author and thought leader Bill Burnett, is about CEOs learning to build trust and empower their workforce, and linking their employees work to their sense of self and their drive to make the world a better place. Advantage presents the formula that enables companies to dominate their industries. With a wealth of examples and real-life stories, Advantage illustrates the paradigm shift required to thrive in the "new normal." Read this book; then, drop it into inter-office mail to your CEO or a board-of-directors member.