Cantitate/Preț
Produs
Total produse
Vezi coșul
Advertising and New Media de Christina Spurgeon

Advertising and New Media

Autor Christina Spurgeon
en Limba Engleză Hardback – 31 oct 2007
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China.


Features include:
  • evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns
  • interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 28687 lei  6-8 săpt.
  Taylor & Francis – noi 2007 28687 lei  6-8 săpt.
Hardback (1) 99703 lei  6-8 săpt.
  Taylor & Francis – 31 oct 2007 99703 lei  6-8 săpt.

Preț: 99703 lei

Preț vechi: 121589 lei
-18% Nou

Puncte Express: 1496
Preț estimativ în valută:
19080€ • 19799$ • 15948£

Carte tipărită la comandă

Livrare economică 15-29 martie

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780415430340
ISBN-10: 0415430348
Pagini: 144
Ilustrații: 3 tables
Dimensiuni: 156 x 234 mm
Greutate: 0.36 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Cuprins

1. Advertising and the New Media of Mass Conversation  2. From the ‘Long Tail’ to ‘Madison and Vine’: Trends in Advertising and New Media  3. Integrating Interactivity: Globalization and the Gendering of Creative Advertising  4. Mobilizing the Local: Advertising and Cell Phone Industries in China  5. From Conversation to Registration: Regulating Advertising and New Media  6. The Future of Advertising-Funded Media 
 

Notă biografică

Christina Spurgeon lectures in Journalism, Media and Communication in the Creative Industries Faculty at the Queensland University of Technology. She is an active, published researcher and public interest advocate in media and communication industries and policy. Chris has previously worked as a radio producer and journalist specializing in ‘media on media’, and as a media and communications researcher and public policy adviser.

Descriere

Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ‘mass’ media to ‘my’ media, examples are taken from across the globe.