A one-of-a-kind compilation-the largest in print-of 15,000 advertising slogans that have appeared in the American media during the past century, and the 6,000 products or organizations with which they were associated. Coverage in alphabetical sequence ranges from household words to forgotten products and slogans: Cocomalt; Nestle Hairlac; Fels Naphtha; 'I'd walk a mile for a camel'; 'Clear heads call for Calvert'; 'When better automobiles are built, Buick will build them.'; DeLorean automobile ('the vanishing breed').