Cantitate/Preț
Produs

African Language Digital Media and Communication: Routledge Contemporary Africa

Editat de Abiodun Salawu
en Limba Engleză Paperback – 30 sep 2020
While some academic attention has been paid to the impact of new digital technologies on African media in the colonial languages of English, French and Portuguese, there is a dearth of research into African language digital communication. This book analyses the online presence of African language media. The chapters in the book focus on the speed, structure, content, navigation and interactivity, operations and performance, and audience of the online media. They also pay particular attention to how social media such as Facebook, Twitter and WhatsApp have been appropriated by African language media. Using a wide range of case studies, the contributors assess the challenges of adopting digital technologies by the media, and how the technologies have impacted journalistic practice and media operations.

Examining the ability of the African language press to adopt new technologies, this book will be of interest to scholars of media, journalism, communication, social media and culture in Africa.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 26013 lei  6-8 săpt.
  Taylor & Francis – 30 sep 2020 26013 lei  6-8 săpt.
Hardback (1) 100149 lei  6-8 săpt.
  Taylor & Francis – 26 sep 2018 100149 lei  6-8 săpt.

Din seria Routledge Contemporary Africa

Preț: 26013 lei

Preț vechi: 31148 lei
-16% Nou

Puncte Express: 390

Preț estimativ în valută:
4979 5131$ 4203£

Carte tipărită la comandă

Livrare economică 04-18 martie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780367665487
ISBN-10: 0367665484
Pagini: 248
Dimensiuni: 156 x 234 mm
Greutate: 0.46 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Contemporary Africa

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Cuprins

Introduction: Not to be left behind: African languages, media and the digital sphere 1. Access, Skills, African Perspectives and ‘Development’? in Africa: Local Knowledge in Local Languages 2. Alaroye, Isolezwe and the adoption of digital technologies 3. Okun Radio Online as an Impetus for Maintaining the Dialects and Cultural Heritage of Okun-Yoruba People  4. Grassroots Media and Social Media Adaptation: Case Study of Urhobo Today 5. Breaking Protocol: Indigenous Language Usage Practices in Online Readers’ Comments in Zimbabwe 6. Perceptions of and motivations for accessing Swahili Online newspapers among students at the University of Dar es Salaam 7. Use of Indigenous Languages for Social Media Communication: The Nigerian Experience 8. Politics of language, ethnicity, and identity in Zimbabwean ethnolinguistic online communities 9. ‘Digital Chieftaincy’: Social Media, Register and Community Policing in Kenya 10. New Technologies, Indigenous Language Media Practice and Management for Development in Nigeria 11. Issues and challenges of adopting digital technologies by African language media: The YoruÌbaì example 12. African language online journalism in Malawi: Challenges and Prospects

Notă biografică

Abiodun Salawu is Professor of Journalism, Communication and Media Studies and Director of the research entity Indigenous Language Media in Africa at the North-West University, South Africa.

Recenzii

For continent in its post-colonial phase of development, Marketing Communication in African Languages, is a timely scholarly masterpiece as it addresses the extant challenge of dearth of scholarly attention to use of indigenous languages as vehicles of marketing communication on the African continent. The book epitomizes a renaissance of the use of indigenous languages in scholarship, commerce, entertainment and marketing of candidates during periodic democratic elections across the African continent.
Rotimi Olatunji, Professor, Public Relations & Advertising, Faculty of Communication and Media Studies, Lagos State University, Ojo, Lagos, Nigeria. 
The extent, depth, and richness of African indigenous languages have yet to be thoroughly examined, especially in the areas of their usage in marketing communications. This book leads the way as the pathfinder. [...] The landmark work done in this book offers a rich and diverse compilation of the key areas of marketing communications, where African languages have played prominent roles with successful outcomes. The pioneering effort of the authors deserves a commendable thumbs-up in their effort to showcase the beauty and the uncharted utility value in the use of African languages in marketing.
Olugbenga C. Ayeni, Professor, Deptartment of Business Administration, College of Business, Eastern Connecticut State University, USA.
 

Descriere

Using a range of case studies, the contributors assess the challenges of adopting digital technologies by the media. They pay particular attention to how social media such as Facebook, Twitter and Whatsapp have been appropriated by Africa language media.