Cantitate/Preț
Produs

Supermarket Retailing in Africa: Routledge Contemporary Africa

Editat de Felix Adamu Nandonde, John L. Stanton
en Limba Engleză Paperback – 25 sep 2023
This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent.
Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts, and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumer preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector.
This book will be of interest to scholars and students of the retail sector and retail management in Africa.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 31141 lei  3-5 săpt. +2267 lei  6-10 zile
  Taylor & Francis – 25 sep 2023 31141 lei  3-5 săpt. +2267 lei  6-10 zile
Hardback (1) 98091 lei  6-8 săpt.
  Taylor & Francis – 25 mar 2022 98091 lei  6-8 săpt.

Din seria Routledge Contemporary Africa

Preț: 31141 lei

Nou

Puncte Express: 467

Preț estimativ în valută:
5962 6197$ 4943£

Carte disponibilă

Livrare economică 15-29 ianuarie 25
Livrare express 31 decembrie 24 - 04 ianuarie 25 pentru 3266 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781032221489
ISBN-10: 1032221488
Pagini: 218
Ilustrații: 19 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and white
Dimensiuni: 156 x 234 x 16 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Contemporary Africa

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Cuprins

  1. Understanding Performance of Retail Formats in Africa
  2. Consumer Shopping Patterns and Pricing Considerations for BOP Consumers: The Case of Madagascar
  3. Factors Motivating Consumers to Visit Supermarkets in Tanzania: Case of Dar es Salaam and Arusha Regions
  4. Understanding Consumers’ Preference of Purchasing Items from Supermarkets as Opposed to Traditional Markets in Ghana
  5. ICT Usage in Supermarkets in East Africa: Benefits, Challenges, and the Way Forward
  6. Assessing the Technological Relevance of South African Supermarkets in the Face of Changing Consumer Behaviour
  7. Operations Research Contribution to the Performance of Supermarkets in East Africa
  8. Strategies Used by Local Food Suppliers to Increase Participation in Modern Food Retailing in Tanzania
  9. Exploring the Relationships between Supermarkets and Local Suppliers in Developing Countries: Evidence from Tanzania
  10. Understanding the Role of Service Providers on the Development of Supermarkets in Africa
  11. Supermarket retailing in Africa: Lessons Learnt

Notă biografică

Felix Adamu Nandonde is a Lecturer in Marketing at the Sokoine University of Agriculture, Morogoro, Tanzania. John L. Stanton is a Professor in Food Marketing at Saint Joseph’s University, Philadelphia, USA.

Descriere

This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent. It will be of interest to scholars and students of the retail sector and retail management in Africa.