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America's Service Meltdown: Restoring Service Excellence in the Age of the Customer

Autor Raul Pupo
en Limba Engleză Hardback – 15 iun 2010 – vârsta până la 17 ani
In this book, an entrepreneur and CEO of a major technology company shares original service concepts that will enable any company to keep customers coming back.What distinguishes America's Service Meltdown: Restoring Service Excellence in the Age of the Customer is its striking originality and applicability to businesses of nearly every type and size. Based on the author's extensive personal and professional experience, the book offers a straightforward, no nonsense model that clearly explains how to organize the modern enterprise for the delivery of service excellence. Customer-oriented companies can operate more effectively, Raul Pupo argues, by focusing on the critical success factors of service: leadership that unequivocally believes they are in business to serve the customer; a business-planning process centered around the customer; an organizational ethic of service up and down the ranks; and an empowered, motivated, and competent frontline organization. Readers will discover what it takes to serve customers superbly, how excellent customer service profoundly improves profitability, and how to identify the biggest obstacles to good service. Most importantly, they will be rewarded with concrete instructions that will enable them to deliver topnotch customer service every step of the way.
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Specificații

ISBN-13: 9780313386022
ISBN-10: 0313386021
Pagini: 192
Ilustrații: 15
Dimensiuni: 156 x 235 x 23 mm
Greutate: 0.45 kg
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States

Caracteristici

Presents chapters modularly organized into subtopics for easy reading

Notă biografică

Raul Pupo is an entrepreneur, author, speaker, and consultant in the information technology industry.

Cuprins

PrefaceIntroductionI. Leadership from the TopLeadership in the Service and Information AgeBuggy-Whip Accounting Is ObsoleteIndustrial-Age Myopia Is Not Dead by a Long ShotWhat to Look for in a Customer-Focused LeaderWhere to Find a Customer-Focused Leader?What Customer-Focused Leaders Must DoA Customer Focus versus a Blurred VisionThe Principal Leadership Challenge: Overcoming InertiaStreamlining the Organization for a Customer FocusLeaders Must Live Their Own MandateThe Greatest Service Story Ever ToldComing Full CircleII. A Customer Focus Trumps All Other StrategiesThe Winds of Change Favor the CustomerStrategic Planning Cannot Yield StrategyStrategic Planning Is All about ControlFinding the Customer's VoiceCustomer Survey Design and AdministrationBring in the PlannersNo Customer, No StrategyIgnoring the Customer Is Fraught with PerilIII. The Service EthicWhat Is Ethical Behavior?Ethics in BusinessRegulation Is Not a Proxy for Ethical BehaviorThe Service Ethic in ActionService Is a Non-Zero-Sum GameCustomers Are FirstQuality as an Ethical StandardService: Quality versus QuantityCustomers as PartnersA Partnership Can Be Sabotaged by LegalismsCommunication: A Key Weapon of the Ethical ProviderCustomers from Hell!Service Is Not SurrenderIs This the End of Personal Service?IV. Power to the Front LineFrontline Skills That Make a DifferenceVetting the Frontline Worker's BackgroundAligning Frontline Performance to the Service EthicSupporting the Front Line with Education and TrainingDeploying Computer Systems That Inform the Front LineBusiness to Business: Enter Service ManagementThe Customer Account ManagerAccount Manager in Name OnlyService Leverage Comes from the Front LineEveryone Works for the CustomerV. Musings on the Economics of ServiceService as a Differentiating StrategyCustomer Satisfaction and ProfitabilityService Quality, Value, and PriceQuo Vadis Customer Satisfaction?Survey, Survey, SurveyCustomer Satisfaction versus Customer LoyaltyJ. D. Power, Where Have You Been?Considerations in Customer Acquisition and RetentionDon't Fire That Customer-Yet!Poor Service Places a Heavy Tax on BusinessPurchasing as a Competitive SportAuctions in ReverseOutsourcing: Improved Service or Economy?What's Service Got to Do with It?EpilogueNotesIndex

Recenzii

America's Service Meltdown identifies the problem areas, and then provides great detail on fixing the issues, from leadership, to hiring, providing more power to frontline employees, to accounting, to communication; a broad spectrum of business is considered. . . . There's a lot here to contemplate, and I hope you'll do that with this book as a guide.
Pupo offers a thoughtful perspective and first-hand knowledge of how to organize the modern enterprise for delivery of excellent service. Valuable road map for executives and business students.
Professors who teach customer service, marketing, and strategic planning courses will find the concepts andstrategies presented here helpful in organizing their courses. Pupo's credibility from experience as an entrepreneurand consultant adds to the well-researched, timely information he presents. . Recommended. Graduate students, researchers, faculty, and practitioners.