Website Quality and Shopping Behavior: Quantitative and Qualitative Evidence: SpringerBriefs in Business
Autor Tereza Semerádová, Petr Weinlichen Limba Engleză Paperback – 4 apr 2020
Din seria SpringerBriefs in Business
- Preț: 262.86 lei
- Preț: 382.75 lei
- Preț: 410.39 lei
- Preț: 342.74 lei
- Preț: 380.25 lei
- Preț: 380.25 lei
- Preț: 414.21 lei
- Preț: 476.95 lei
- Preț: 341.97 lei
- Preț: 385.84 lei
- Preț: 345.45 lei
- Preț: 343.97 lei
- Preț: 343.98 lei
- Preț: 378.54 lei
- Preț: 375.45 lei
- Preț: 443.75 lei
- Preț: 444.74 lei
- Preț: 476.03 lei
- Preț: 379.48 lei
- Preț: 340.83 lei
- Preț: 377.18 lei
- Preț: 345.50 lei
- Preț: 378.12 lei
- Preț: 376.43 lei
- Preț: 376.59 lei
- Preț: 374.85 lei
- Preț: 346.86 lei
- Preț: 341.64 lei
- Preț: 341.75 lei
- Preț: 344.14 lei
- Preț: 377.18 lei
- Preț: 377.95 lei
- Preț: 343.72 lei
- Preț: 374.08 lei
- Preț: 375.23 lei
- Preț: 375.62 lei
- Preț: 376.43 lei
- Preț: 377.73 lei
- Preț: 376.22 lei
- Preț: 347.31 lei
- Preț: 376.59 lei
- Preț: 376.22 lei
- Preț: 343.72 lei
- Preț: 383.12 lei
- Preț: 376.22 lei
- Preț: 376.22 lei
- Preț: 342.74 lei
- Preț: 377.73 lei
- Preț: 379.09 lei
- Preț: 377.18 lei
Preț: 379.09 lei
Nou
Puncte Express: 569
Preț estimativ în valută:
72.55€ • 75.28$ • 60.64£
72.55€ • 75.28$ • 60.64£
Carte tipărită la comandă
Livrare economică 15-29 martie
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9783030444396
ISBN-10: 3030444392
Pagini: 129
Ilustrații: X, 129 p. 11 illus., 7 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.2 kg
Ediția:1st ed. 2020
Editura: Springer International Publishing
Colecția Springer
Seria SpringerBriefs in Business
Locul publicării:Cham, Switzerland
ISBN-10: 3030444392
Pagini: 129
Ilustrații: X, 129 p. 11 illus., 7 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.2 kg
Ediția:1st ed. 2020
Editura: Springer International Publishing
Colecția Springer
Seria SpringerBriefs in Business
Locul publicării:Cham, Switzerland
Cuprins
Introduction.- Looking for the Definition of Website Quality.- Factors Influcencing User Experience.- Technical Aspects of Web Design.- Using Google Analytics to Examine the Website Traffic.- Expert Options on Website Development.
Notă biografică
Tereza Semerádová is a researcher in the Department of Informatics at the Technical University of Liberec, Czech Republic. Her primary research areas include online marketing strategies, user experience design, and advertising efficiency. In addition to her academic activities, Tereza also participates in numerous marketing projects where she operates as a consultant on Facebook ads, Google AdWords, and website analytics.
Petr Weinlich is a researcher in the Department of Informatics at the Technical University of Liberec, Czech Republic. He specializes in multimedia, web design, and creative marketing content, and worked in professional sound processing, green screen production, vector graphics, photo editing, animation, and optimization of video content for advertising systems.
Petr Weinlich is a researcher in the Department of Informatics at the Technical University of Liberec, Czech Republic. He specializes in multimedia, web design, and creative marketing content, and worked in professional sound processing, green screen production, vector graphics, photo editing, animation, and optimization of video content for advertising systems.
Caracteristici
Presents best practices in web design and web development from over 250 professionals Analyses online users’ browsing and shopping patterns Provides an overview of the website quality research covering the last two decades Includes data from laboratory experiments and real-world website traffic