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Website Quality and Shopping Behavior: Quantitative and Qualitative Evidence: SpringerBriefs in Business

Autor Tereza Semerádová, Petr Weinlich
en Limba Engleză Paperback – 4 apr 2020
This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites. 
 
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Specificații

ISBN-13: 9783030444396
ISBN-10: 3030444392
Pagini: 129
Ilustrații: X, 129 p. 11 illus., 7 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.2 kg
Ediția:1st ed. 2020
Editura: Springer International Publishing
Colecția Springer
Seria SpringerBriefs in Business

Locul publicării:Cham, Switzerland

Cuprins

Introduction.- Looking for the Definition of Website Quality.- Factors Influcencing User Experience.- Technical Aspects of Web Design.- Using Google Analytics to Examine the Website Traffic.- Expert Options on Website Development.

Notă biografică

Tereza Semerádová is a researcher in the Department of Informatics at the Technical University of Liberec, Czech Republic. Her primary research areas include online marketing strategies, user experience design, and advertising efficiency. In addition to her academic activities, Tereza also participates in numerous marketing projects where she operates as a consultant on Facebook ads, Google AdWords, and website analytics. 
Petr Weinlich is a researcher in the Department of Informatics at the Technical University of Liberec, Czech Republic. He specializes in multimedia, web design, and creative marketing content, and worked in professional sound processing, green screen production, vector graphics, photo editing, animation, and optimization of video content for advertising systems. 


Caracteristici

Presents best practices in web design and web development from over 250 professionals Analyses online users’ browsing and shopping patterns Provides an overview of the website quality research covering the last two decades Includes data from laboratory experiments and real-world website traffic