Arts Management: An entrepreneurial approach
Autor Carla Walteren Limba Engleză Paperback – iun 2015
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Specificații
ISBN-13: 9780765641540
ISBN-10: 0765641542
Pagini: 458
Ilustrații: 35 black & white tables, 50 black & white halftones, 100 black & white line drawings
Dimensiuni: 191 x 235 x 25 mm
Greutate: 0.79 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0765641542
Pagini: 458
Ilustrații: 35 black & white tables, 50 black & white halftones, 100 black & white line drawings
Dimensiuni: 191 x 235 x 25 mm
Greutate: 0.79 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate and UndergraduateCuprins
Part I: Understanding the Cultural Fine Arts 1. The Business of Arts and Culture 2. Studies in Culture 3. The Anthropology and Spirituality of Consumption 4. The Economics of Tangible and Intangible Fine Arts Part II: Entrepreneurial Development 5. The Cultural Arts in Entrepreneurial Process 6. Conumer Behavior in the Cultural Arts 7. Marketing Research Part III: Management and Processes 8. The Cultural Arts Organization as a Service 9. Cultural Arts Organizations and their Management 10. Copyrights, Intellectual Property, Cultural Policy and Legality in Arts Organizations 11. Technology and the Culturepreneurial Organization Part IV: Growth and Successions 12. Fundraising and Development for the Cultureprenurial Organization 13. Finance Management and Investing in the Cultural Arts Organization 14. Succession Planning for the Cultural Fine Arts Organization Part V: Cases
Notă biografică
Carla Walter is an Associate Professor of marketing at California Lutheran University, USA.
Descriere
Arts Management is designed as an upper division undergraduate and graduate level text that covers the principles of arts management. It is the most comprehensive, up to date, and technologically advanced textbook on arts management on the market.