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Attitudes And Persuasion: Classic And Contemporary Approaches

Autor Richard E. Petty, John T Cacioppo
en Limba Engleză Hardback – 7 mai 2019
This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.
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Specificații

ISBN-13: 9780367314620
ISBN-10: 0367314622
Pagini: 336
Dimensiuni: 152 x 229 x 19 mm
Greutate: 0.78 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Cuprins

Attitudes and Persuasion -- Foreword -- Preface -- Attitudes and Persuasion -- Introduction to Attitudes and Persuasion -- Conditioning and Modeling Approaches -- The Message-learning Approach -- Judgmental Approaches -- Motivational Approaches -- Attributional Approaches -- Combinatory Approaches -- Self-persuasion Approaches -- Epilog: A General Framework for Understanding Attitude Change Processes

Descriere

This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.