Audience Economics – Media Institutions and the Audience Marketplace

en Limba Engleză Hardback – 20 oct 2003

Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers.

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Columbia University Press – 20 oct 2003	274^.56 lei 43-57 zile
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Columbia University Press – 20 oct 2003	686^.78 lei 43-57 zile