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Asking Questions – The Definitive Guide to Questionnaire Design for Market Research, s, and Social and Health Questionnaires, 2e de N Bradburn

Asking Questions – The Definitive Guide to Questionnaire Design for Market Research, s, and Social and Health Questionnaires, 2e: Research Methods for the Social Sciences

Autor N Bradburn
en Limba Engleză Paperback – 20 apr 2004
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior.
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Specificații

ISBN-13: 9780787970888
ISBN-10: 0787970883
Pagini: 448
Ilustrații: Illustrations
Dimensiuni: 159 x 226 x 30 mm
Greutate: 0.53 kg
Ediția:2nd, Revised Edition
Editura: Wiley
Seria Research Methods for the Social Sciences

Locul publicării:Hoboken, United States

Public țintă

Market research and advertising professionals, psychological assessors, students and educators in the field of designing and evaluating polls and surveys –– all will want the new edition of this class and definitive book. They′ll be motivated by direct mail, booths at conferences, college and library marketing, internet and international marketing.