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Polls and Surveys –Understanding What They Tell Us: Research Methods for the Social Sciences

Autor NM Bradburn
en Limba Engleză Hardback – 14 aug 1988
Explains how polls are conducted, describes the causes of polling errors, and discusses how polls are used and interpreted.
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Specificații

ISBN-13: 9781555420987
ISBN-10: 1555420982
Pagini: 272
Dimensiuni: 162 x 229 x 27 mm
Greutate: 0.57 kg
Editura: Wiley
Seria Research Methods for the Social Sciences

Locul publicării:Hoboken, United States

Notă biografică

NORMAN M. BRADBURN is senior vice president for National Opinion Research. He is the Tiffany and Margaret Blake Distinguished Service professor in the department of psychology and the Harris Graduate School of Public Policy Studies at the University of Chicago.

SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books including Asking Questions (Jossey-Bass, 1982) which he wrote with Norman M. Bradburn.