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Designing and Constructing Instruments for Social Research and Evaluation: Research Methods for the Social Sciences

Autor D Colton
en Limba Engleză Paperback – 10 sep 2007
Designing and Constructing Instruments for Social Research and Evaluation is a comprehensive step-by-step guide to creating effective surveys, polls, questionnaires, customer satisfaction forms, ratings, checklists, and other instruments. Written in easy-to-understand language, this important text provides a systematic and commonsense approach to developing instruments for data collection and analysis. This book can be used by both those who are developing instruments for the first time and those who want to hone their skills, including students, agency personnel, program managers, and researchers. This book provides a thorough presentation of instrument construction, from conception to development and pre-testing of items, formatting the instrument, administration, and, finally, data management and presentation of the findings. Throughout the book, the authors emphasize how to create an instrument that will produce trustworthy and accurate data. To that end they have included guidelines for reviewing and revising the questionnaire to enhance validity and reliability. They also show how to work effectively with stakeholders such as instrument designers, decision-makers, agency personnel, clients, and raters or respondents.
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Specificații

ISBN-13: 9780787987848
ISBN-10: 0787987840
Pagini: 416
Dimensiuni: 178 x 235 x 22 mm
Greutate: 0.69 kg
Editura: Wiley
Seria Research Methods for the Social Sciences

Locul publicării:Hoboken, United States

Public țintă

  • Faculty and graduate students:  This book works well as a core text in courses in instrument construction, and as a complimenary text in courses in survey research methods. These courses are found in the social, economic, and behavioral sciences (sociology, psychology, political science), and in professional schools (education, human development, communication, journalism, business, planning, public administration, and public health).
  • Practitioners in the field of social sciences research: According to the Bureau of Labor Statistics, market and survey researchers held about a total of 155,000 jobs in 2002. Private industry provided about 97 percent of salaried market research analyst jobs.  Survey researchers held about 20,000 jobs in 2002. Employment of market and survey researchers is expected to grow faster than the average for all occupations through 2012. Market research analysts should have opportunities in a wide range of employment settings.

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