Authorship as Promotional Discourse in the Screen Industries: Selling Genius: Routledge Studies in Media and Cultural Industries
Autor Leora Hadasen Limba Engleză Paperback – aug 2022
The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries.
The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion.
Toate formatele și edițiile | Preț | Express |
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Paperback (1) | 248.44 lei 6-8 săpt. | |
Taylor & Francis – aug 2022 | 248.44 lei 6-8 săpt. | |
Hardback (1) | 756.56 lei 6-8 săpt. | |
Taylor & Francis – 2 iul 2020 | 756.56 lei 6-8 săpt. |
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Specificații
ISBN-13: 9780367504045
ISBN-10: 0367504049
Pagini: 208
Ilustrații: 3
Dimensiuni: 156 x 234 x 25 mm
Greutate: 0.31 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Studies in Media and Cultural Industries
Locul publicării:Oxford, United Kingdom
ISBN-10: 0367504049
Pagini: 208
Ilustrații: 3
Dimensiuni: 156 x 234 x 25 mm
Greutate: 0.31 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Studies in Media and Cultural Industries
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate and UndergraduateCuprins
Chapter One: The author in promotion; Chapter Two: Into the authorship matrix: Promotional authorship in the franchise blockbuster; Chapter Three: ‘Starry-eyed, tough-as-nails’: The television showrunner as auteur and as brand; Chapter Four: Opening the branding bottleneck: New models of promotional authorship; Chapter Five: Welcome to the team: promotional authorship in the video game industry; Chapter Six: Conclusion: The undying author
Notă biografică
Dr. Leora Hadas is an Assistant Professor at the Department of Cultural, Media and Visual Studies at the University of Nottingham. Her research has been published in Cinema Journal and Critical Studies in Media Communication. Research interests include media industries and production cultures, promotion and paratexts, and sustainability in media production
Descriere
This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.