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Word-of-Mouth in Contemporary Hollywood de Simon Hewitt

Word-of-Mouth in Contemporary Hollywood: Routledge Studies in Media and Cultural Industries

Autor Simon Hewitt
en Limba Engleză Paperback – 18 dec 2024
Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before.
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Specificații

ISBN-13: 9781032357843
ISBN-10: 1032357843
Pagini: 218
Dimensiuni: 156 x 234 mm
Greutate: 0.42 kg
Editura: Taylor & Francis Ltd.
Seria Routledge Studies in Media and Cultural Industries

Cuprins

Introduction: What is Word-of-Mouth?
1. Word-of-Mouth and Bourdieu-economics
2. The Package-Unit-Fan System of Hollywood Film Financing
3. Grassroots Intermediaries and Contemporary Hollywood Film Marketing
4. Crowdsourced Cinema and the ‘New’ World of Hollywood Film Distribution
5. Please Turn Your Phones On: The Future of Hollywood Film Exhibition
Conclusion: The Gift Economy, Commodity Culture, and Word-of-Mouth

Notă biografică

Simon Hewitt is a lecturer at Coventry University, UK.