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Word-of-Mouth in Contemporary Hollywood: Routledge Studies in Media and Cultural Industries

Autor Simon Hewitt
en Limba Engleză Hardback – 26 iul 2023
Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before. In an overarching analysis of contemporary Hollywood film financing, marketing, distribution, and exhibition practices, Simon Hewitt recontextualises word-of-mouth in light of social media and examines the growing impact of audience participation.
Using a ‘Bourdieuconomic’ approach, he applies qualitative research methods to better understand the contemporary Hollywood film audience, the contemporary Hollywood film industry, and the mechanisms that connect the two. The book explores new film financing mechanisms that incorporate fans into the packages used to secure production funds. It assesses the role of ‘Grassroots Intermediaries’ in contemporary film marketing campaigns. It critiques ‘democratic’ crowdsourced methods of film distribution, and finally, it considers the possible future of Hollywood film exhibition.
By helping to bridge the gap between the gift economy and commodity culture, this book will appeal to students and scholars of media industry studies, media finance and economics, fan and audience studies, film studies, film history, and media marketing.
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Specificații

ISBN-13: 9781032353043
ISBN-10: 103235304X
Pagini: 228
Ilustrații: 4 Line drawings, black and white; 4 Illustrations, black and white
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Studies in Media and Cultural Industries

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate Advanced

Cuprins

Introduction: What is Word-of-Mouth?
1. Word-of-Mouth and Bourdieu-economics
2. The Package-Unit-Fan System of Hollywood Film Financing
3. Grassroots Intermediaries and Contemporary Hollywood Film Marketing
4. Crowdsourced Cinema and the ‘New’ World of Hollywood Film Distribution
5. Please Turn Your Phones On: The Future of Hollywood Film Exhibition
Conclusion: The Gift Economy, Commodity Culture, and Word-of-Mouth

Notă biografică

Simon Hewitt is a lecturer at Coventry University, UK.

Descriere

Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before.