Word-of-Mouth in Contemporary Hollywood
Autor Simon Hewitten Limba Engleză Paperback – 18 dec 2024
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|---|---|---|
| Paperback (1) | 302.57 lei 6-8 săpt. | |
| Taylor & Francis – 18 dec 2024 | 302.57 lei 6-8 săpt. | |
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| Taylor & Francis – 26 iul 2023 | 1000.27 lei 6-8 săpt. |
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Specificații
ISBN-13: 9781032357843
ISBN-10: 1032357843
Pagini: 218
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.33 kg
Editura: Taylor & Francis
ISBN-10: 1032357843
Pagini: 218
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.33 kg
Editura: Taylor & Francis
Cuprins
Introduction: What is Word-of-Mouth?
1. Word-of-Mouth and Bourdieu-economics
2. The Package-Unit-Fan System of Hollywood Film Financing
3. Grassroots Intermediaries and Contemporary Hollywood Film Marketing
4. Crowdsourced Cinema and the ‘New’ World of Hollywood Film Distribution
5. Please Turn Your Phones On: The Future of Hollywood Film Exhibition
Conclusion: The Gift Economy, Commodity Culture, and Word-of-Mouth
1. Word-of-Mouth and Bourdieu-economics
2. The Package-Unit-Fan System of Hollywood Film Financing
3. Grassroots Intermediaries and Contemporary Hollywood Film Marketing
4. Crowdsourced Cinema and the ‘New’ World of Hollywood Film Distribution
5. Please Turn Your Phones On: The Future of Hollywood Film Exhibition
Conclusion: The Gift Economy, Commodity Culture, and Word-of-Mouth
Notă biografică
Simon Hewitt is a lecturer at Coventry University, UK.