Behavior Space: Play, Pleasure and Discovery as a Model for Business Value
Autor Alexander Manuen Limba Engleză Paperback – 24 iun 2024
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Specificații
ISBN-13: 9781032837321
ISBN-10: 1032837322
Pagini: 248
Dimensiuni: 174 x 246 mm
Greutate: 0.46 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1032837322
Pagini: 248
Dimensiuni: 174 x 246 mm
Greutate: 0.46 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Notă biografică
Alexander Manu is a strategic innovation practitioner, international lecturer and author. He works with executive teams in Fortune 500 companies in industries as diverse as consumer packaged goods, media, advertising, mobile communications and manufacturing. Alexander lectures around the world on innovation, imagination, change agents and strategic foresight. He is a Senior Partner at InnoSpa International Partners, teaches Innovation, Foresight and Business Design at the Rotman School of Management, and is a Professor at the OCAD University in Toronto. In his client and research work, Alexander is involved in transforming organizations by exploring and defining new competitive spaces, the development of new strategic business competencies and creation of imaginative innovation methods. Author of a number of ground-breaking books on strategic innovation and design, Alexander has an exceptional and sustained activity as an international lecturer, being invited to give over 450 keynote lectures in 24 countries.
Cuprins
Prologue: the landscape is shifting; The business of behavior space; The design dimension; The play dimension; The bridge; The business dimension; The strategic dimension; The organizational dimension; The marketing dimension; The future dimension; Afterword: getting started; Bibliography; Index.
Descriere
Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is the creation of a new behavior space. The product or service is simply the catalyst that enables a new behavior space to emerge. The size of the behavior