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Trust Me, I'm Lying: Confessions of a Media Manipulator de Ryan Holiday

Trust Me, I'm Lying: Confessions of a Media Manipulator

Autor Ryan Holiday
en Limba Engleză Paperback – 25 sep 2013
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.
I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can.
IN TODAY'S CULTURE... Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda. Bloggers are slaves to money, technology, and deadlines. Manipulators wield these levers to shape everything you read, see, and hear- online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.
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Specificații

ISBN-13: 9781591846284
ISBN-10: 1591846285
Pagini: 288
Ilustrații: Two b/w illustrations
Dimensiuni: 139 x 214 x 21 mm
Greutate: 0.27 kg
Editura: Penguin Books
Colecția Penguin
Locul publicării:London, United Kingdom

Notă biografică

Ryan Holidayis a media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at nineteen to apprentice under Robert Greene, author ofThe 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He is currently the director of marketing at American Apparel, where his work is internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about inAdAge, the New York Times, Gawker, andFast Company. He currently lives in New Orleans.

Recenzii

[Like] Upton Sinclair on the blogosphere.
Essential reading for anyone concerned with the current health of our digital media.
Ryan Holiday's brilliant expose of the unreality of the Internet should be required reading for every thinker in America.
This is an astonishing book. ... Many of these stories are chilling.
Provides valuable food for thought regarding how we receive - and perceive -information.
Holiday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality.
His focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice.
The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name.
Behind my reputation as a marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone.
This book will make online media giants very, very uncomfortable.

Descriere

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Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday: a media manipulator.Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he's tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He's pulling back the curtain because it's time everyone understands how things really work.