Being In Service is personal and professional exploration of the intersection between Service and Mindfulness. Every successful customer service interaction requires your full presence and awareness. This book is collection of experiences and observations about the value of mindfulness in the service industry. It is the cure for the malady of disengaged associates and detached customers. If you are a service professional or manage a service-oriented organization, the book points to the single most important element of your culture and your training program - developing presence among your directors, managers and frontline associates.Training the art of being present creates connection, trust, loyalty and compassion among your customers, colleagues and guests. It empowers your associates by creating context rather than rules, and connecting them to their values rather than some obscure 'mission'. It gives purpose to their work.