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Big Strategies for Small Business: Exceptional Projects in Europe de H. Gögl

Big Strategies for Small Business: Exceptional Projects in Europe

Editat de H. Gögl, C. Schedler
en Limba Engleză Hardback – 7 mai 2009
A new look at models of cooperation for trades of the future. Using seven in-depth case studies, this book looks at how globalization affects the competitiveness of small businesses. It explores the opportunities that are open to them today, and the successful strategies and models that promote development.
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Specificații

ISBN-13: 9780230223318
ISBN-10: 0230223311
Pagini: 334
Ilustrații: IX, 334 p. 174 illus.
Dimensiuni: 140 x 216 x 25 mm
Greutate: 0.52 kg
Ediția:2009
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

Trades and Strategy: Trades of the Future Trades and Form: Werkraum Bregenzerwald Trades and Network Management: Tectonet Trades and Tourism: Bornholm Trades and Technology: Massschuh.de Trades and the Revitalisation of Old Knowledge: Bleu de Lectoure Trades and Marketing: The Friuli Chair Cluster Trades and Training: The Petajavesi Felt Center Trades and Europe: The Union of Small Businesses?

Notă biografică

HANS-JOACHIM GÖGL is founder and organizer of 'tri' (International Symposium for Energy-Efficient Architecture), Austria. Together with Clemens Schedler he drew up the concept for the award-winning publication, symposium and workshop series, 'Landscape of Knowledge'.
 
CLEMENS SCHEDLER has been an independent graphic artist since 1990, based in Austria. Together with Hans-Joachim Gögl he drew up the concept for the award-winning publication, symposium and workshop series, 'Landscape of Knowledge'.