Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Autor W. Chan Kim, Renee Mauborgneen Limba Engleză Hardback – 25 sep 2017
#1WALL STREET JOURNALBESTSELLER
USA TODAYBESTSELLER
BLUE OCEAN SHIFTis the essential follow up toBlue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show whynondisruptive creation is as important as disruption in seizing new growth.
BLUE OCEAN SHIFTis packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field,BLUE OCEAN SHIFTis critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark onyour ownblue ocean journey.BLUE OCEAN SHIFTis indispensable for anyone committed to building a compelling future.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 55.67 lei 3-5 săpt. | +36.36 lei 4-10 zile |
Pan Macmillan – 8 dec 2022 | 55.67 lei 3-5 săpt. | +36.36 lei 4-10 zile |
Hardback (1) | 157.54 lei 3-5 săpt. | +68.86 lei 4-10 zile |
Hachette Book Group – 25 sep 2017 | 157.54 lei 3-5 săpt. | +68.86 lei 4-10 zile |
Preț: 157.54 lei
Nou
30.15€ • 31.28$ • 25.20£
Carte disponibilă
Livrare economică 24 februarie-10 martie
Livrare express 07-13 februarie pentru 78.85 lei
Specificații
ISBN-10: 0316314048
Pagini: 336
Dimensiuni: 162 x 238 x 29 mm
Greutate: 0.54 kg
Editura: Hachette Book Group
Colecția Hachette Books
Notă biografică
Recenzii
Winnerof The Best Leadership and Strategy Book of 2017 by 800-CEOREAD
"Kim and Mauborgne have followed one blockbusterbook with another.BLUE OCEAN SHIFTtakes the groundbreaking principles oftheir original work and offers a smart, systematic plan to help anyorganization move from competing in existing markets to creating new marketsaltogether. You needn't be an entrepreneur or techie to take advantage of theseinsights. You just have to be willing to challenge the assumptions of yourindustry, ask fresh questions, and--get this--embrace your humanness."—Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human
"BLUE OCEAN SHIFTis great: Practical, useful, real-world."—Inc.
"An exciting new bookthat synthesizes their experience in assisting with the implementation of Blue Ocean strategy....BLUE OCEAN SHIFTprovides us with acomprehensive guide to enable any organizationwith the right mindset to launch and implement a Blue Ocean initiative."—Forbes
"The challenge of any business is to grow in markets that are crowded and competitive, and to do it in a way that is intelligent, effective, and humane. InBLUE OCEAN SHIFT, you will find all of that and more as Kim and Mauborne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or Fortune 500 company."
—Ram Charan, CEO and board advisor, New York Times bestselling author of Execution
"[A]stirringbusiness primer...[BLUE OCEAN SHIFT] includes powerful real-life examples....Thisinvaluable guidewill be empowering to business-minded readers."—Publishers Weekly
Starred Review: "While [Blue Ocean Strategy] helped to identify new avenues for strategic success, it fell short on providing the actual steps needed to jump from a crowded marketplace into the fabled blue ocean of the title. [BLUE OCEAN SHIFT], however, provides a clear process for business identifying opportunities and developing plans for change...This tide provides a course of action for readers of the authors' previous books and should find a large readership among all organizational levels. Highly recommended."
—Library Journal
"BLUE OCEAN SHIFTproves to beworth the wait.It is apractical, well-written guideto finding and exploitingblue ocean markets, informed by the experiences of companies and otherorganizations that have chosen to seek them out rather than compete toe-to-toein established markets."—Strategy + Business
Cuprins
Section - i: Preface Unit - 1: PART ONE: Blue Ocean Shift Chapter - 1: Reach Beyond the Best Chapter - 2: The Fundamentals of Market-Creating Strategy Chapter - 3: The Mind of a Blue Ocean Strategist Chapter - 4: Humanness, Confidence, and Creative Competence Unit - 2: PART TWO: The Five Steps to Making a Blue Ocean Shift Unit - 2.1: Step One: Get Started Chapter - 5: Choosing the Right Place to Start Chapter - 6: Constructing the Right Blue Ocean Team Unit - 2.2: Step Two: Understand Where You Are Now Chapter - 7: Getting Clear About the Current State of Play Unit - 2.3: Step Three: Imagine Where You Could Be Chapter - 8: Uncovering the Hidden Pain Points That Limit the Size of Your Industry Chapter - 9: Discovering an Ocean of Noncustomers Unit - 2.4: Step Four: Find How You Get There Chapter - 10: Reconstructing Market Boundaries-Systematically Chapter - 11: Developing Alternative Blue Ocean Opportunities Unit - 2.5: Step Five: Make Your Move Chapter - 12: Selecting Your Blue Ocean Move and Conducting Rapid Market Tests Chapter - 13: Finalizing and Launching Your Blue Ocean Move Section - ii: Epilogue: A National Blue Ocean Shift in Action Section - iii: Notes Acknowledgements - iv: Acknowledgments Section - v: Bibliography Index - vi: Index Section - vii: About the Authors
Descriere
The indispensible follow-up to the over 3.6-million-copy-selling Blue Ocean Strategy.