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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Autor W. Chan Kim, Renee Mauborgne
en Limba Engleză Hardback – 25 sep 2017
NEW YORK TIMESBESTSELLER
#1WALL STREET JOURNALBESTSELLER
USA TODAY
BESTSELLER


BLUE OCEAN SHIFT
is the essential follow up toBlue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show whynondisruptive creation is as important as disruption in seizing new growth.

BLUE OCEAN SHIFTis packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field,BLUE OCEAN SHIFTis critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark onyour ownblue ocean journey.BLUE OCEAN SHIFTis indispensable for anyone committed to building a compelling future.
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Specificații

ISBN-13: 9780316314046
ISBN-10: 0316314048
Pagini: 336
Dimensiuni: 162 x 238 x 29 mm
Greutate: 0.54 kg
Editura: Hachette Book Group
Colecția Hachette Books

Notă biografică

W. Chan KimandReneeMauborgneare Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors ofBlue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written.Blue Ocean Strategyhas sold over 3.6 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents. Kim and Mauborgne rank in the top 5 management gurus in the world in the Thinkers50 list and are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book,BLUE OCEAN SHIFT, see www.blueoceanshift.com.

Recenzii

Named a Best Book of 2017 by Amazon

Winnerof The Best Leadership and Strategy Book of 2017 by 800-CEOREAD
"Kim and Mauborgne have followed one blockbusterbook with another.BLUE OCEAN SHIFTtakes the groundbreaking principles oftheir original work and offers a smart, systematic plan to help anyorganization move from competing in existing markets to creating new marketsaltogether. You needn't be an entrepreneur or techie to take advantage of theseinsights. You just have to be willing to challenge the assumptions of yourindustry, ask fresh questions, and--get this--embrace your humanness."—Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human
"BLUE OCEAN SHIFTis great: Practical, useful, real-world."—Inc.
"An exciting new bookthat synthesizes their experience in assisting with the implementation of Blue Ocean strategy....BLUE OCEAN SHIFTprovides us with acomprehensive guide to enable any organizationwith the right mindset to launch and implement a Blue Ocean initiative."—Forbes
"The challenge of any business is to grow in markets that are crowded and competitive, and to do it in a way that is intelligent, effective, and humane. InBLUE OCEAN SHIFT, you will find all of that and more as Kim and Mauborne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or Fortune 500 company."
Ram Charan, CEO and board advisor, New York Times bestselling author of Execution

"[A]stirringbusiness primer...[BLUE OCEAN SHIFT] includes powerful real-life examples....Thisinvaluable guidewill be empowering to business-minded readers."—Publishers Weekly
Starred Review: "While [Blue Ocean Strategy] helped to identify new avenues for strategic success, it fell short on providing the actual steps needed to jump from a crowded marketplace into the fabled blue ocean of the title. [BLUE OCEAN SHIFT], however, provides a clear process for business identifying opportunities and developing plans for change...This tide provides a course of action for readers of the authors' previous books and should find a large readership among all organizational levels. Highly recommended."
Library Journal

"BLUE OCEAN SHIFTproves to beworth the wait.It is apractical, well-written guideto finding and exploitingblue ocean markets, informed by the experiences of companies and otherorganizations that have chosen to seek them out rather than compete toe-to-toein established markets."—Strategy + Business

Cuprins

Section - i: Preface Unit - 1: PART ONE: Blue Ocean Shift Chapter - 1: Reach Beyond the Best Chapter - 2: The Fundamentals of Market-Creating Strategy Chapter - 3: The Mind of a Blue Ocean Strategist Chapter - 4: Humanness, Confidence, and Creative Competence Unit - 2: PART TWO: The Five Steps to Making a Blue Ocean Shift Unit - 2.1: Step One: Get Started Chapter - 5: Choosing the Right Place to Start Chapter - 6: Constructing the Right Blue Ocean Team Unit - 2.2: Step Two: Understand Where You Are Now Chapter - 7: Getting Clear About the Current State of Play Unit - 2.3: Step Three: Imagine Where You Could Be Chapter - 8: Uncovering the Hidden Pain Points That Limit the Size of Your Industry Chapter - 9: Discovering an Ocean of Noncustomers Unit - 2.4: Step Four: Find How You Get There Chapter - 10: Reconstructing Market Boundaries-Systematically Chapter - 11: Developing Alternative Blue Ocean Opportunities Unit - 2.5: Step Five: Make Your Move Chapter - 12: Selecting Your Blue Ocean Move and Conducting Rapid Market Tests Chapter - 13: Finalizing and Launching Your Blue Ocean Move Section - ii: Epilogue: A National Blue Ocean Shift in Action Section - iii: Notes Acknowledgements - iv: Acknowledgments Section - v: Bibliography Index - vi: Index Section - vii: About the Authors


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The indispensible follow-up to the over 3.6-million-copy-selling Blue Ocean Strategy.