Blue Ocean Shift
Autor W. Chan Kim, Renee Mauborgneen Limba Engleză Paperback – 7 dec 2022 – vârsta de la 18 ani
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 49.28 lei 3-5 săpt. | +32.63 lei 6-12 zile |
| Pan Macmillan – 7 dec 2022 | 49.28 lei 3-5 săpt. | +32.63 lei 6-12 zile |
| Hardback (1) | 151.55 lei 3-5 săpt. | +74.85 lei 6-12 zile |
| Hachette Book Group – 25 sep 2017 | 151.55 lei 3-5 săpt. | +74.85 lei 6-12 zile |
Preț: 49.28 lei
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Specificații
ISBN-10: 1509832211
Pagini: 336
Dimensiuni: 129 x 194 x 23 mm
Greutate: 0.24 kg
Editura: Pan Macmillan
Colecția Pan Books
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Notă biografică
W. Chan Kim and Renee Mauborgne
Cuprins
Section - i: Preface Unit - 1: PART ONE: Blue Ocean Shift Chapter - 1: Reach Beyond the Best Chapter - 2: The Fundamentals of Market-Creating Strategy Chapter - 3: The Mind of a Blue Ocean Strategist Chapter - 4: Humanness, Confidence, and Creative Competence Unit - 2: PART TWO: The Five Steps to Making a Blue Ocean Shift Unit - 2.1: Step One: Get Started Chapter - 5: Choosing the Right Place to Start Chapter - 6: Constructing the Right Blue Ocean Team Unit - 2.2: Step Two: Understand Where You Are Now Chapter - 7: Getting Clear About the Current State of Play Unit - 2.3: Step Three: Imagine Where You Could Be Chapter - 8: Uncovering the Hidden Pain Points That Limit the Size of Your Industry Chapter - 9: Discovering an Ocean of Noncustomers Unit - 2.4: Step Four: Find How You Get There Chapter - 10: Reconstructing Market Boundaries-Systematically Chapter - 11: Developing Alternative Blue Ocean Opportunities Unit - 2.5: Step Five: Make Your Move Chapter - 12: Selecting Your Blue Ocean Move and Conducting Rapid Market Tests Chapter - 13: Finalizing and Launching Your Blue Ocean Move Section - ii: Epilogue: A National Blue Ocean Shift in Action Section - iii: Notes Acknowledgements - iv: Acknowledgments Section - v: Bibliography Index - vi: Index Section - vii: About the Authors
Descriere
The indispensible follow-up to the over 3.6-million-copy-selling Blue Ocean Strategy.
Recenzii
Winnerof The Best Leadership and Strategy Book of 2017 by 800-CEOREAD
"Kim and Mauborgne have followed one blockbusterbook with another.BLUE OCEAN SHIFTtakes the groundbreaking principles oftheir original work and offers a smart, systematic plan to help anyorganization move from competing in existing markets to creating new marketsaltogether. You needn't be an entrepreneur or techie to take advantage of theseinsights. You just have to be willing to challenge the assumptions of yourindustry, ask fresh questions, and--get this--embrace your humanness."—Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human
"BLUE OCEAN SHIFTis great: Practical, useful, real-world."—Inc.
"An exciting new bookthat synthesizes their experience in assisting with the implementation of Blue Ocean strategy....BLUE OCEAN SHIFTprovides us with acomprehensive guide to enable any organizationwith the right mindset to launch and implement a Blue Ocean initiative."—Forbes
"The challenge of any business is to grow in markets that are crowded and competitive, and to do it in a way that is intelligent, effective, and humane. InBLUE OCEAN SHIFT, you will find all of that and more as Kim and Mauborne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or Fortune 500 company."
—Ram Charan, CEO and board advisor, New York Times bestselling author of Execution
"[A]stirringbusiness primer...[BLUE OCEAN SHIFT] includes powerful real-life examples....Thisinvaluable guidewill be empowering to business-minded readers."—Publishers Weekly
Starred Review: "While [Blue Ocean Strategy] helped to identify new avenues for strategic success, it fell short on providing the actual steps needed to jump from a crowded marketplace into the fabled blue ocean of the title. [BLUE OCEAN SHIFT], however, provides a clear process for business identifying opportunities and developing plans for change...This tide provides a course of action for readers of the authors' previous books and should find a large readership among all organizational levels. Highly recommended."
—Library Journal
"BLUE OCEAN SHIFTproves to beworth the wait.It is apractical, well-written guideto finding and exploitingblue ocean markets, informed by the experiences of companies and otherorganizations that have chosen to seek them out rather than compete toe-to-toein established markets."—Strategy + Business