Brand Love – Building Strong Consumer–Brand Connections
Autor Lydia Michaelen Limba Engleză Paperback – 2 iul 2023
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|---|---|---|
| Paperback (1) | 193.14 lei 22-36 zile | +17.45 lei 5-11 zile |
| Kogan Page – 2 iul 2023 | 193.14 lei 22-36 zile | +17.45 lei 5-11 zile |
| Hardback (1) | 615.39 lei 17-23 zile | +60.81 lei 5-11 zile |
| Kogan Page – 2 iul 2023 | 615.39 lei 17-23 zile | +60.81 lei 5-11 zile |
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Specificații
ISBN-13: 9781398611276
ISBN-10: 1398611271
Pagini: 232
Dimensiuni: 157 x 232 x 14 mm
Greutate: 0.45 kg
Editura: Kogan Page
ISBN-10: 1398611271
Pagini: 232
Dimensiuni: 157 x 232 x 14 mm
Greutate: 0.45 kg
Editura: Kogan Page
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Cuprins
Section - 00: Introduction; Section - ONE: The brand love foundation; Chapter - 01: Why brand love?; Chapter - 02: Brand desire and intimacy; Chapter - 03: Fostering self-identification and belonging; Section - TWO: Emotional drivers; Chapter - 04: Living brand authenticity; Chapter - 05: Embracing purpose and sustainability; Chapter - 06: Building trust and encouraging inclusion; Chapter - 07: Personalizing the customer experience; Chapter - 08: Being human and nostalgic; Section - THREE: Rational drivers; Chapter - 09: Relevance, differentiation and consistency; Chapter - 10: Experience, innovation and convenience; Section - FOUR: Love reinforced; Chapter - 11: Love brand lockdown; Chapter - 12: Conclusion;