Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience
Autor Heather Pemberton Levyen Limba Engleză Hardback – 13 oct 2016
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Specificații
ISBN-13: 9781629561813
ISBN-10: 1629561819
Pagini: 114
Ilustrații: 8
Dimensiuni: 127 x 203 x 18 mm
Greutate: 0.24 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1629561819
Pagini: 114
Ilustrații: 8
Dimensiuni: 127 x 203 x 18 mm
Greutate: 0.24 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Professional and Professional Practice & DevelopmentCuprins
1. The Storytelling Imperative for Brands; 2. Why Story Comes First; 3. Get to Know Your Audience; 4. Share Big Ideas; 5. Amplify Your Brand Voice; 6. Create a Content Program That Builds Relationships
Recenzii
If you don't have a differentiated brand story, it's nearly impossible to break through today's clutter. Need some advice on how to build a strategy that will work? Read this book...twice even. You won't regret it.
- Joe Pulizzi, founder, Content Marketing Institute and author of four books including Content Inc. and Epic Content Marketing.A powerful blend of practical advice and insightful examples, Brand, Meet Story provides PR, marketing and agency professionals with a useful guide for creating compelling, actionable and sharable content for the digital age.
- Andrew Spender, Group Vice President, CorporateCommunications, GartnerIn Brand, Meet Story, Heather Pemberton Levy explains not only why it's essential for brands to use stories in their marketing but gives us a foolproof tool for building them. Her concepts transcend B2C and B2B worlds and illustrate how through the magic of thoughtful storytelling, brands can differentiate themselves and create intimate customer relationships.
- Kathleen Delaney, CMO, Vistage InternationalFor those looking to demystify content marketing look no further. In "Brand, Meet Story," Heather Pemberton Levy "shows versus tells" you how to engage with customers and important audiences in a way that’s memorable, fun and effective. An entertaining and educational read for the accomplished content marketer as well as the wannabe.
- JB King, Founder & Principal, JB King Communications, former Global Head of Content, Marsh & McLennanIn her short, value-packed book, Heather Pemberton Levy generously shares her proven storytelling and content-creation method that grows your brand’s awareness, generates leads and influences your audience. A must read if you want to stand out from the noise and do business with heart.
- Fabienne Fredrickson, founder of Boldheart Academy for Entrepreneurs and Boldheart.com
Descriere
Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first.