Branding It 3.0: Business Performance through Excellence in Brand Management

en Limba Engleză Paperback – 27 noi 2017

HOW TO BUILD A BRAND THAT WILL CONNECT WITH CUSTOMERS AND GROW YOUR BUSINESS
In BRANDING IT 3.0 global branding expert Marco Casanova uses best practice examples from more than 20 of today's leading corporations, including Amazon, Starbucks, and Ritz Carlton, and shows how state-of-the-art brand management can be achieved.
You will learn:

How branding drives the value of today's businesses and is increasingly associated with impressive corporate gains
The 10 "Cs of Branding" that can dramatically improve the bottom line
The key factors needed to successfully brand any new product and new product launch

BRANDING IT 3.0 is the essential guide on building a successful world-class brand. Order a copy today

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