Breaking Your Own News is the ultimate insider's guide to publicizing you and your business on TV, on the radio, in print, or online. Emmy-winning CNN and New York Times veteran publicity consultant Sandi Gehring reveals the secrets she uses to get her clients in front of the camera and win over national audiences. Sandi walks you step-by-step through her three-step method for crafting a newsworthy angle the media will love. She shows you how to get your story in front of key decision makers; coaches you on how to overcome stage fright before your first big interview; and teaches you how to capitalize on publicity and turn it into business. After reading this book, you'll know everything you need to turn the media into your own publicity team by Breaking Your Own News.