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Business Communication Today, Global Edition

Autor Courtland Bovee, John Thill
en Limba Engleză Paperback – 2 aug 2020
Professional,Businesscommunicationpresentation
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Specificații

ISBN-13: 9781292353142
ISBN-10: 1292353147
Pagini: 704
Dimensiuni: 275 x 217 x 30 mm
Greutate: 1.48 kg
Ediția:15 ed
Editura: Pearson Education

Cuprins

  • 1. Professional Communication in a Digital, Social, Mobile World
  • 2. Collaboration, Interpersonal Communication, and Business Etiquette
  • 3. Communication Challenges in a Diverse, Global Marketplace
  • 4. Planning Business Messages
  • 5. Writing Business Messages
  • 6. Completing Business Messages
  • 7. Digital Media
  • 8. Social Media
  • 9. Visual Media
  • 10. Writing Routine and Positive Messages
  • 11. Writing Negative Messages
  • 12. Writing Persuasive Messages
  • 13. Finding, Evaluation, and Processing Information
  • 14. Planning Reports and Proposals
  • 15. Writing and Completing Reports and Proposals
  • 16. Developing Presentations in a Social Media Environment
  • 17. Enhancing Presentations with Slides and Other Visuals
  • 18. Building Careers and Writing Résumés
  • 19. Applying and Interviewing for Employment