Business Communication Today, Global Edition
Autor Courtland Bovee, John Thillen Limba Engleză Paperback – 2 aug 2020
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Specificații
ISBN-13: 9781292353142
ISBN-10: 1292353147
Pagini: 704
Dimensiuni: 275 x 217 x 30 mm
Greutate: 1.48 kg
Ediția:15 ed
Editura: Pearson Education
ISBN-10: 1292353147
Pagini: 704
Dimensiuni: 275 x 217 x 30 mm
Greutate: 1.48 kg
Ediția:15 ed
Editura: Pearson Education
Cuprins
- 1. Professional Communication in a Digital, Social, Mobile World
- 2. Collaboration, Interpersonal Communication, and Business Etiquette
- 3. Communication Challenges in a Diverse, Global Marketplace
- 4. Planning Business Messages
- 5. Writing Business Messages
- 6. Completing Business Messages
- 7. Digital Media
- 8. Social Media
- 9. Visual Media
- 10. Writing Routine and Positive Messages
- 11. Writing Negative Messages
- 12. Writing Persuasive Messages
- 13. Finding, Evaluation, and Processing Information
- 14. Planning Reports and Proposals
- 15. Writing and Completing Reports and Proposals
- 16. Developing Presentations in a Social Media Environment
- 17. Enhancing Presentations with Slides and Other Visuals
- 18. Building Careers and Writing Résumés
- 19. Applying and Interviewing for Employment