Business in Networks
Autor H Hakanssonen Limba Engleză Paperback – 25 aug 2009
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Specificații
ISBN-13: 9780470749630
ISBN-10: 0470749636
Pagini: 318
Dimensiuni: 189 x 235 x 17 mm
Greutate: 0.59 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
ISBN-10: 0470749636
Pagini: 318
Dimensiuni: 189 x 235 x 17 mm
Greutate: 0.59 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
Public țintă
Written for courses in business to business management, business to business marketing, supply chain management, managing in networks, industrial networks, strategic alliancesCuprins
Chapter 1 A Jungle or a Rainforest? Part 1 Business Networks in Action Chapter 2 Interaction as a way to deal with Relatedness, Variety, and Motion Chapter 3 Analyzing Business Interaction Chapter 4 Doing Business: Exploiting Time and Space Part 2 The Elements of Business Networks Chapter 5 Interaction and Resources Chapter 6 Interaction and Activities Chapter 7 Interaction and Actors Part 3 The Business Network as an Analytical Tool Chapter 8 Management and Business Relationships Chapter 9 Managing in the Business Network Chapter 10 Evolution of the Business Landscape Chapter 11 Networks and Industrial Policy Chapter 12 Living in the Business Rainforest
Descriere
Authors are world leading authorities on this topic. This book is the result of an evolution of thought that redefines the area of business networks. The IMP Group provides an alternative to the traditional view of business to business interaction, this alternative view is widely used throughout Europe as well as Australia and the US.