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Business in Networks

Autor H Hakansson
en Limba Engleză Paperback – 25 aug 2009
This book is a major outcome from a programme of business research that has stretched over the past thirty years. The aim of the book is to set out as simply as possible the ideas that have developed from this research and what they mean for the study and practice of business. The book seeks to explain what happens in the complex networks of companies in which business takes place. The book provides an overview of the process of business interaction and an explanation of how companies work with each other interactively in business networks. The book draws conclusions about the way that business evolves and develops and about how companies can operate effectively in an interactive world. The book is illustrated throughout by case examples drawn from our research.
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Specificații

ISBN-13: 9780470749630
ISBN-10: 0470749636
Pagini: 318
Dimensiuni: 189 x 235 x 17 mm
Greutate: 0.59 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

Written for courses in business to business management, business to business marketing, supply chain management, managing in networks, industrial networks, strategic alliances

Cuprins

Chapter 1 A Jungle or a Rainforest? Part 1 Business Networks in Action Chapter 2 Interaction as a way to deal with Relatedness, Variety, and Motion Chapter 3 Analyzing Business Interaction Chapter 4 Doing Business: Exploiting Time and Space Part 2 The Elements of Business Networks Chapter 5 Interaction and Resources Chapter 6 Interaction and Activities Chapter 7 Interaction and Actors Part 3 The Business Network as an Analytical Tool Chapter 8 Management and Business Relationships Chapter 9 Managing in the Business Network Chapter 10 Evolution of the Business Landscape Chapter 11 Networks and Industrial Policy Chapter 12 Living in the Business Rainforest

Descriere

Authors are world leading authorities on this topic. This book is the result of an evolution of thought that redefines the area of business networks. The IMP Group provides an alternative to the traditional view of business to business interaction, this alternative view is widely used throughout Europe as well as Australia and the US.