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Buy This Book: Studies in Advertising and Consumption

Autor Mica Nava, Andrew Blake, Iain MacRury, Barry Richards
en Limba Engleză Paperback – 5 dec 1996
Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.
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Specificații

ISBN-13: 9780415141321
ISBN-10: 041514132X
Pagini: 368
Dimensiuni: 156 x 234 x 22 mm
Greutate: 0.61 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Undergraduate

Cuprins

Roberta Astroff, Colin Campbell, Monica Bernold, Andrea Ellmeier, Joanne Entwistle, Pasi Falk, Steven Kline, Reina Lewis, Celia Lury, Frank Mort, Sean Nixon, Stephanie O'Donohoe, Katrina Rolley, Don Slater, Kim Christian Schroder, Mike Smee, Barbara Usherwood, Alan Warde, Andrew Wernick

Notă biografică

Mica Nava, Andrew Blake, Iain MacRury, Barry Richards