Caged in Our Own Signs: A Book About Semiotics is a primer of semiotics, intended for general readers as well as communication majors. The first five chapters introduce the basic constructs, models, assumptions, frameworks for semiotic thinking, and other elements that underpin contemporary semiotics. This volume also provides the reader with semiotic methodology to analyze issues of postmodernism, of text semiotics, and of mass cultural semiotics. This book is written in such a way that the reader may easily apply the semiotic knowledge to the everyday conversation and discourse.