Case Theory in Business and Management: Reinventing Case Study Research
Autor Evert Gummessonen Limba Engleză Paperback – 4 iun 2017
– Professor Adrian Payne, University of New South Wales, Australia / Professor Pennie Frow, University of Sydney
Setting out to dispel the argument that case study research lacks the science, theory and therefore validity of other forms of research, Evert Gummesson combines many decades of experience as both a renowned scholar and a reflective practitioner to effectively bridge the divide between case theory and how it is applied in practice.
Bringing the fundamental strengths of cases to the fore, Gummesson introduces the 'Case Theory' concept as an expanded version of case study research which includes both methodology and the types of results that emerge by:
- Guiding the reader in the theoretical and philosophical underpinning
- Demonstrating how to translate theory to pertinent research practice that address the real and consequential issues in business and management today.
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SAGE Publications – 4 iun 2017 | 377.53 lei 6-8 săpt. | |
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Preț: 377.53 lei
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Specificații
ISBN-13: 9781446210628
ISBN-10: 1446210626
Pagini: 368
Dimensiuni: 170 x 242 x 24 mm
Greutate: 0.64 kg
Ediția:First Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
ISBN-10: 1446210626
Pagini: 368
Dimensiuni: 170 x 242 x 24 mm
Greutate: 0.64 kg
Ediția:First Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
Cuprins
Think Right
From Case Study Research to Case Theory
The Business and Management Research Context
The Complexity Paradigm
Knowledge – or Noledge?
What Should Research and Science Be?
Theory Generation – And Testing
Interactive Research
Do Right
First Focus: The Research Plan
Second Focus: Access to Case Theory Data
Third Focus: Analysis and Interpretation – Linking Data to Theory and Conclusions
Fourth Focus: Research Quality and Productivity
Fifth Focus: Report, Communicate and Defend
From Case Study Research to Case Theory
The Business and Management Research Context
The Complexity Paradigm
Knowledge – or Noledge?
What Should Research and Science Be?
Theory Generation – And Testing
Interactive Research
Do Right
First Focus: The Research Plan
Second Focus: Access to Case Theory Data
Third Focus: Analysis and Interpretation – Linking Data to Theory and Conclusions
Fourth Focus: Research Quality and Productivity
Fifth Focus: Report, Communicate and Defend
Notă biografică
Evert Gummesson is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, and is its former Research Director. He graduated at the Stockholm School of Economics, has a Ph.D. from Stockholm University and is a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. He is a frequent speaker at conferences, companies, executive education programs, and universities throughout the world.
Descriere
Case Theory in Business and Management takes a fresh and expansive approach to case study research, viewing the topic through the lenses of real world complexity and introducing the ‘case theory’ concept, an expanded version of case study research which includes both methodology and the types of results that emerge.